Product Protection, Marketing, and Reusability


Packaging is an important aspect of a product’s marketing. It should be able to communicate to consumers the features, benefits, and marketing claims of a product. Product protection, marketing, and reusability are some of the factors that must be considered before creating a product’s packaging. To avoid compromising on these factors, a main supplier should be used when creating a product’s packaging. Packaging should also be environmentally-friendly.

Product protection

When selecting packaging materials for a product, consider the types of protection needed for the product. This includes physical protection to prevent crushing and to provide stacking strength for normal handling. Examples of physical protection include wood boxes, fiber-board cartons, glass jars and cans. In addition, moisture loss and gain must be minimized, as excessive moisture can cause underweight packages and mold growth. Sanitary protective barriers should not allow dust or microorganisms to enter the package, or be contaminated by chemicals. In many cases, reusable products can be returned to the supplier after use.

Proper selection of protective packaging materials will depend on the type of product and the environment the product will be shipped in. Detailed information will be provided for each product type, including its specifications, material properties, and features. For example, air pillows and air bags are lightweight materials that cushion, secure, and protect products during transportation. They are usually available in various sizes and can be cut to fit the product. In addition to air pillows, foam profiles can also protect delicate products such as furniture. They can be cut to fit the shape of the product and offer high impact protection.


Whether a product is a consumer good, a gift item, or even a service, the packaging plays an important role in the marketing process. As the silent salesman, packaging must be appealing to the consumer and reflect the value of the product. To help make packaging effective, it should be designed for optimal visibility in retail stores, be easy to carry, and maintain good aesthetics. For the purpose of marketing, these guidelines should be followed:

Product packaging is a general group of activities in product planning that focus on the design of the container and its contents. It can serve as a silent salesman at the point of sale, a powerful advertising medium, and a registered brand. The goal of marketing packaging is to attract customers and increase sales. Packaging should be appealing, and it should convey a brand image that can appeal to consumers. It should also be appealing to the eyes and encourage impulse purchases.


Reusability of packaging has many benefits for businesses. It reduces waste in the supply chain, protects product quality and streamlines the production process. For example, reusable plastic containers help prevent crushed produce, while allowing extra airflow to keep fruit cool. Using reusable plastic containers also improves ergonomics, reducing the risk of workplace injuries. In addition, it is easier to find reusable plastic containers, which are often cheaper than other packaging options.

Reusable packaging can reduce labor costs. It can also reduce the cost of materials over time. By reducing the use of packaging materials, reusable products last for years. In addition, reusable items don’t require additional investment, so you can use them time again. Reusables are also easier to find, which makes them a great investment. Reusability also contributes to more consistent work flows. That means less waste in landfills.


Today’s consumers demand a higher degree of sustainability when it comes to their shopping habits, and the packaging industry is no different. Sustainability in packaging involves using materials that are recyclable or compostable, which helps reduce the amount of waste created during production. In addition, it reduces energy costs and waste during disposal. The concept of sustainability is gaining traction due to the COVID-19 pandemic, which has resulted in a major increase in e-commerce.

The special issue aims to collect research papers on the sustainability of packaging, including assessment methods and case studies of environmental policy change resulting from sustainable packaging. The research papers should also report the background, methodology and results, as well as implications for the industry and consumers. The guest editor will provide editorial guidance and distill the key messages from the works presented. Sustainability in packaging can lead to a positive impact on the environment and society. Therefore, it is essential for manufacturers to be conscious of their carbon footprint.

Market segmentation

The global market for packaging materials is divided into various segments, according to raw material, product, geography, and application. Listed below are five of the key market segments for the packaging industry. These segments include:

To design packaging that caters to each segment, you must understand the individual needs of the target group. Market segmentation allows you to design products that satisfy the individual needs of your consumers at the time they consider purchasing your product. In juice, for example, there are many different need states, so you will need to consider each need state and tailor your packaging to suit these needs. The need states vary throughout the day, and across different occasions.