Primary Purpose of Packaging

Whether you’re shipping a can of tuna or a box of cereal, product packaging must protect its contents from contamination, breaking and loss. It must also convey printed information clearly and easily to consumers.

But that’s only the beginning of packaging’s value. It can also promote and build brand loyalty.


The primary function of packaging is to protect the product from harm. This includes damage caused during transport and handling, and the environment, such as light and heat. In addition, the packaging must keep products safe from tampering and contamination by bacteria and other organisms that cause spoilage. Food is especially important in this regard, as it is often consumed within a short time after packaging is opened. In order to preserve food for longer periods, the packaging must prevent odor release, moisture ingress and other physical changes.

To meet this requirement, different packaging materials are used. For example, tin cans are protected from corrosion by a thin tin coating that is applied efciencially. Similarly, wood, metal or glass containers can be sealed with a protective film to reduce the risk of chemical and microbiological attacks on the food inside.

Besides protecting the contents, packaging can also influence consumer purchase decisions. For example, a damaged or torn package may send the wrong message about the quality of the product inside, which can lead consumers to select another brand. It is also common for manufacturers to use packaging to display a variety of information, such as the product’s ingredients and nutritional value. Some even provide instructions on how to use the product. These instructions can help manage customer expectations and increase customer satisfaction.


Whether it is a plastic bag holding a packet of cereal or a box of toys, the primary purpose of packaging is to contain the product. It helps to protect the product against damage, contamination and theft, while also making it easier to handle.

In addition, packaging serves to communicate important information to consumers. For example, food packaging often includes the production date, a best before date, a list of ingredients and health tips. It should also make it clear if the product contains toxic substances.

Another function of packaging is to help transport products efficiently. For example, a carton box of cereal will likely be loaded onto a truck, plane or train as part of the distribution process, so it needs to protect the contents from damage. Packaging is often designed to be as compact as possible, which saves space and resources while also minimizing in-transit damage.

When it comes to storage, packaging can be even more useful. Tertiary packaging, which is typically used by wholesalers and retailers to store large quantities of goods, can be extremely effective at protecting and organising products. This type of packaging usually doesn’t feature any major branding, but does have essential information like manufacturer, SKU, item quantity and gross weight printed on it. This information is then used to label a shipment when it arrives at its destination.


Packaging is designed to present products to customers. This is especially important in food retailing. If your product has a premium appearance on the shelf you can charge more for it. Often, the packaging can also be used to promote your business.

Most packaging transmits printed information to the consumer. It may include instructions for use, a list of ingredients, a warning label or other useful information. It can also indicate the material the package is made of, its shape and size and other important features. For instance, some packages indicate the amount of recycled materials used to make them.

Many packaged products require a label to meet government regulations. For example, food, medicine and chemical products must include the manufacturer’s name, production date and other important information. This information is also needed for tracking and tracing.

Often, secondary packaging is used to house the primary packaging during shipment and storage. This can be as simple as a cardboard box holding a pouch of cereal or a 12-pack case of soda. Larger quantities of secondary packaging are grouped together on pallets and shrink wrapped for efficient distribution to stores. This is called tertiary packaging, and it helps to keep the product safe during storage and shipping. It also reduces costs by reducing the number of times the product is moved.


One of the primary purposes of packaging is to market the product. It is a great way to get the word out about your new product and build brand loyalty. You can also use your packaging to provide important information about your product, such as how to use it, the ingredients it contains and the expiration date. This can help customers make informed decisions and save time by eliminating the need to ask a store attendant for the information.

In addition to marketing, packaging is an essential element of a logistics system that helps get products from Point A to Point B. This is especially true for food, where the package protects it from damage during transport. A package also prevents odor release, water leakage and contamination from the environment. Finally, packaging makes it easier to handle a large volume of products efficiently.

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Aside from protecting the physical contents of a product, packaging provides other services that can increase sales. For example, attractive and fascinating packages can draw the attention of consumers toward your product and encourage them to purchase it. This can be accomplished through specific color schemes or intricate designs that are both functional and attractive. Packaging can also communicate important information about the product, such as the manufacturer, production date and safety tips. It can also show that a product is environmentally friendly.