An interactive touch screen kiosk would be an incredible match for any retail venue, store or other commercial property in a public place, such as a mall or the entrance of a stadium. Touch screen kiosks are everywhere, from airports to theme parks to train stations. They’re also a popular fixture in shopping malls and even in some restaurants. Kiosk installations range from simple to complex, depending on the kiosk’s final purpose and the space available.
The primary function of any touch screen kiosk would be to provide customers access to businesses’ customer services. A simple and inexpensive touch screen kiosk could display basic information about the business, such as hours of operation or directions. Advanced touch-screen kiosks could include video kiosks that provide restaurant customers with nutritional information and other nutritional information, or even a “virtual menu” of items offered by the restaurant. These specialized kiosks are an excellent addition to any retail location, especially those that tend to have longer prompters of customers and longer stretches of standing room.
Another common use for touch screen kiosks would be as an interactive marketing tool, allowing consumers to interact with the company in various ways to increase customer awareness, recall and interest in particular products. This type of kiosk installation might offer prizes, discounts, or other incentives for purchases made by customers with the help of interactive touch screen kiosks. Some touch-screen kiosks are equipped with touch pads that allow a potential customer to manipulate information displayed on the kiosk, providing them with the feel of a computer terminal. Interactive touch screen kiosks that display advertisements might also feature touch screen panels that allow the consumer to skim through a selection of ads, determine which one they prefer, and even select it from a list of all the available choices.
Another use for touch screen kiosks has to do with workforce training. Kiosks that offer workers information about a new program, training or job opening can encourage workers to learn more about what they’re already doing and perhaps make new, creative ideas to earn extra money. In the same way that browsing a website or reading an advertisement on the Internet encourages you to browse more, participating in an interactive touch screen kiosk encourages your employees to take an initiative and think outside of the box. Kiosks are an excellent way to encourage employees to become proactive.
One example of a good business use for touch screen kiosks would be to provide breakfast cereal for a company picnic. Buying a case of Mountain Dew or Bassett would be an incredible way to promote your business. What better way to advertise than to allow people to taste a free sample of your food product? Touch screen kiosks for picnics are not only a great way to promote your brand; they’re also a great way to promote your breakfast cereals. Everyone loves cereal, it’s no wonder that companies have been marketing their breakfast cereals with kiosks for years.
The use of interactive touch screen kiosks goes beyond just promoting your company, though. These machines are perfect for malls, hotels and airports as well. You can place your airport touch screen kiosk near check-in counters so that guests can quickly gain access to their passes before they need to go through security. Hotel kiosks located near gift and laundry departments can promote your hotel brand while also encouraging guest interaction.
Kiosks have even become popular in schools and colleges. Rather than issuing student identification badges, high schools and colleges use touch screen terminals that allow students to make their own decisions about buying books, electronics and more. Instead of printing out student ID cards, the students can simply swipe their card through the reader and gain instant access to items offered by the school or department. This not only reduces theft but can help students make purchasing decisions while taking a break from a long day at school.
Kiosks are a simple yet effective way to promote your company. They are easy to install, require minimal maintenance and are often used to encourage interaction between staff members and customers. Installing an interactive touch screen kiosk in the place of a traditional sign can be a cost-effective way to increase traffic in the area and attract new customers. Whether you’re looking for a quick way to generate extra revenue or want to improve customer service, a touch screen kiosk can be the ideal solution.